Our mission is to grow and develop the company to become a respected major international manufacturer and technical leader in the construction chemicals and coatings industries. As well as growing the X-Calibur brand and exports worldwide, providing acceptable returns to our shareholders and allowing our employees to achieve their objectives. We will achieve this by listening to our customers and employees, providing cost effective quality products that are sustainable, have the minimum impact possible on the environment, are suitable for the proposed application, and investing heavily in marketing, product development and testing. We will ensure that our cost base, manufacturing processes and business systems will be as effective as possible to allow us to focus on achieving sales growth to ensure that our planned profits, international expansion and growth are achieved.
We will be the international technology leader in sustainable construction chemicals and coatings. Sustainability and the environment is considered in everything we do.